SEO tips for 2010
If you aren’t already aware, Search Engine Optimization went through a massive overhaul in 2009. Most of these changes apply to how your results are currently related to the amount of links and keywords are in your article. The new format is more personalized so you may need to make some changes to your web or blog content in order to assure you have the same traffic as you did prior to this year.
Now, past search history will factor into personal web searches, meaning that the web will become more customized as per user behavior than ever. This, of course, affects SEO because it is no longer a strictly keyword density-based objective. It actually makes market penetration harder for the marketer because user customization makes the populace less predictable. Google and other search engine companies will now be looking more at location based SEO to cater your searches to more accessible results. They can do this by looking at the cookies you have saved on your server or at your individual IP address to get a static global location. Users who like the personalized touch can keep their cookies and location status available to the search engines, while those who would prefer a more familiar format can simply erase their cookies (and history).
As we make the transition from blogging into social media, video is quickly becoming the new preferred web content. In order for you to maximize visibility for your site, you will want to include embedded video which the search engines will recognize and boost your rating. Google is actually in the process of developing new programs that can determine the effectiveness of your text and video content, which, when market-ready, will be able to help webmasters know what is working for them. Right now, meaningful content is still more important than superficial videos, and sites that can generate accessible text will still perform better than those based on random videography. Time will tell, however, how Google’s current developments will change all that.
One reason this is good is that more people will be rewarded for providing quality on their sites. Gone, will be the bulk-spam companies who can generate “hits” for you in order to boost your rating. SEO will depend on the unique traffic your site brings as well as how your content rates among your visitors, which will reenergize creativity and make the web more personally engaging for each user. Accordingly, scape text and dummy sites will see a drop in their ratings (and in their ability to increase ratings). Links that are listed in a search engine will actually take someplace where you want to go!
If you are a webmaster or the owner of a website and you are concerned about the coming changes, hopefully this will help give you some perspective on what you can do to grow your business. If you rely on these methods, you probably need to get moving on a plan. However, if you genuinely create engaging content, you probably only need to start instituting a few of this philosophies on top of what you are doing and you will continue to grow.
