Social Marketing Can Explode Your Network Marketing Business
Network marketing is an expanding industry of late which is ironic because although it ranks highly on the popularity scale, it also is extremely high in turnover. Some statistics show that as high as 90% of all network marketing business fail, average only three sponsorships or downline. The majority of this staggering stat is due to the difficulty in prospecting new business owners. Network marketing professionals are not necessarily trained in the particular skill set required to succeed in this business and therefore do not turn their leads, names lists, and cold calls into solid developmental projects. Many times, the passionately driven participants in this industry will load up training or product inventory on credit cards, in hopes to earn a big enough return in a short amount of time to recoup their losses.
This has probably happened to someone you know, or perhaps even to yourself. Though these systems are not difficult to master, it is often the lack of training or big enough motivation as a business owner to turn the numbers and create opportunities. However, web 2.0 social marketing has created a new way for those in this industry to distribute the message about their small businesses.
Web 2.0 is the technical term for “social media,” the quickly growing, ever evolving user-generated-content-based network of websites. This version of the internet is allowing people to communicate and connect faster and with more proficiency than ever before. Users can chat, post pictures and videos, share links or information from other places on the web, or even create their own landing page for an interest, hobby, or passion they want to share with others. What makes this so significant is that the programming dynamic has changed to allow users access to these platforms while having little to no understanding of the programming language.
This relates to your network marketing business in that, first and foremost, social media sites continue to grow at an alarming rate—averaging six month time frames to double in size. By understanding the power wave of growth you can position your brand, your name, your site in front of the coming change and capitalize on the trend. When you get out in front , you expose your brand to a mass of new eyes, often for little or no money, as the “social” media relies heavily on shared content (as opposed to the owned content of the previous version).
A word of advice: if you want to make money on the internet, especially through network marketing, learn how to properly and efficiently use social media sites. Web 2.0 is groundbreaking because it levels the playing field and lets anyone distribute information about their business no matter your experience or expertise. You can do this with no initial investment, which eventually will reap you all the rewards!
