In another article on Prozilla 2.0, I talk about the nofollow attibute, which is a tag that Google invented, and flip flopped on, to help illiminate spam in regards to blog commenting. Prozilla 2.0 uses dofollow so we can give our visitor’s who wish to comment a link back that the spiders will follow.

Of course when we do this, we don’t want to have to deal with the hundreds of robots and automated software programs out there that have us on their spam list, so we installed Akismet, which identifies and blocks comment and trackback spam on blogs. No WordPress blog should be without it. 

Akismet or Automattic Kismet is a spam filtering service. It attempts to filter link spam from blog comments and spam TrackBack pings. The filter works by combining information about spam captured on all participating blogs, and then using those spam rules to block future spam. To use it, you require an API Key which is free for personal use from their website. Commerical licenses starting at $5 a month are also available.

Akismet is easy to install, activate and use and has illiminated all automated spammy from Prozilla 2.0. Visit the Akismet website to check them out: http://www.akismet.com

A new plugin was added today on Prozilla 2.o called Tweetmeme, provided by Tweetmeme.com.

It’s a handy little plugin that adds Tweet this (retweet) to each post on a website that used WordPress, which is what we use. In addition to allowing our visitors to tweet our posts, Tweetmeme also provides a free service where they categorize Tweets and provide them to what interests you. In their owns words, they remove some of the clutter.

If your running a WordPress type website that you post too, check out the Tweetmeme plugin.

I have had the SEO for Firefox plugin installed for a while now, but not until I cam across a nofollow article written by Aaron Wall  over at SEOBook, did I realise how to really use it.  This article will explain a little bit about what it is and what it can do in relation to nofollow to save you a lot of time (and clicking) to get the relevent data. I will do another article to explain the full functional use for the SEO extention for Firefox, for now you can find one of the SEO extention for Firefox link at the bottom of this article.

Mostly, I installed the extention a while back to gather some useful information such as Alexa, Google and Yahoo! ranks, but little did I know that the extention also has an option to highlight links that have the nofollow attribute which is something bloggers and blog owners should take seriously.

The attribute nofollow is a tag that was invented by Google in an attempt to help illiminate comment spamming a few years back that Google has since flip flopped on. The concept was that when comment spammers placed a URL to get a backlink (to help their PR), that a no follow attribute was assigned to the link so the search engines wouldn’t follow it. Sounded good, except it didn’t work because spammers simply didn’t care and a link was still present in the browser that visitors can follow.

Now, Google seems to be punishing some webmasters that have excessive comments using nofollow tag, which Matt Cutts talks about in the following video:

So what can we do? Well when it comes to Google we just have to go with the flow, because with one little algorithm change we can go from hero to zero almost over night. A #1 ranking can go to #1000 just because of something as simple as excessive use of nofollow like what matt talks about. But with the use of the SEO extention for Firefox we can easily find the website that have dofollow so we are not flooding blogs with nofollow links that appear to be spam. First you will need to download the extention and next to set the option to display nofollow. You may want to watch Aaron’s video below the download link on the page before returning here.

You can download SEO for Firefox here.

Set nofollow in Options

Once you have the extention installed and you restart Firefox, you are going to a bunch of data that display below each search result, this data is useful to get PR and other rankings which Aaron Wall explained, but for what we are doing (in regards to nofollow), we are only going to be concerned at this point with the Option to set for nofollow links.

1) right click on any open page in Firefox

2) Select SEO/PPC

3) Select Options

4) Under the Settings tab, tick off  Highlight ‘nofollow’ weblinks in webpages and select a noticable colour. I have select bright red as most websites won’t use this.

Next do a search of blogs/forums that are relevant to your comments you want to leave to create a backlink. Websites that have nofollow will have a box in your selected colour around them. It will be up to you now, if the site is relevant if you wish to leave a comment with your URL.

WordPress and nofollow

Now that we have gone over nofollow and leaving comments, lets look at nofollow on your own blog website. Specifically, WordPress

WordPress, which is what Prozilla 2.0 is based on, automatically has the nofollow attribute programmed in that many webmasters are no aware of, however there is a WordPress plugin at allows for dofollow which we have installed. The reason why we did this, is that nofollow simply isn’t needed, in my opinion anyway, because if you are properly managing your blog website, then dofollow can be something that works for you because it gives your visitors some link juice for their comments that in turn increases the value of your own website. Here are the steps to getting it done:

1). Install Akismet: Akismet is a comment spam plugin for WordPress. Using an API key, Akismet will cut down or even illiminate the amount of spam comments. It can be downloaded here.

2). Install DoFollow: DoFollow is a plugin that removes the default WordPress setting of nofollow and replaces it with the attribute of external. It can be downloaded here.

3). Moderation settings: In the WordPress admin area under Settings, go to Discussion where Before a comment appears is displayed, tick off: An administrator must always approve the comment

That concludes this little article on nofollow. Feel free to post your relevant comments below and enjoy the dofollow backlink

A Ranking Dropkick From Google … From #1 to #1,000

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this “use your keywords heavily everywhere.” But that update changed how on-page-optimization works.

“Over Optimized” = Spammy

Keyword density is an ineffective measure of relevancy, so excessive repetition is not an effective SEO strategy. Many (formerly top ranked) pages and sites that use keywords too aggressively end up getting completely filtered out of the search results.

Google’s Matt Cutts described the type of pages that disappeared in this video

Mix Up Your Keyword Usage

Your on page SEO strategy should use semantically related phrases and mix up your keyword usage. If your page title is “Chicago Dentist & Dental Care : Business Name” then your on page heading tag should be something like “Your Friendly Dentists in Chicago”.

4 Ways to Include Variation in Your On-Page SEO Strategy

• Singular vs plural forms of a keyword
• Use synonyms
• Add in relevant keyword modifiers
• Change word order

Visualizing a Keyword Map

A cool tool called Quintura helps you visualize related phrases. For instance, if you search for cookies they might return a cloud like so

If you visit their website you can type in some of your keywords and find out what keywords and keyword modifiers they think are related. (Quintara’s results are provided by Yahoo!)

Google also offers a similar word relationship tool, and Microsoft’s Bing shows common related keywords directly in the upper left of their search results. In addition, most search engines offer a search suggestion feature (on their homepage, on search results, on search toolbars, and in the browser search box) which recommends popular related keywords directly in the search box.

Read more…

Why is Google so Valuable?

Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.

How Most Advertising is Broken

Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant – when they are irrelevant. If they bid for irrelevant keywords they lose money on every click.

2 Approaches to Marketing

Ads on websites with no targeting can have little to no value. Search traffic, which is laser targeted, is worth over 30x as much.

For display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008.
…
As for paid search, JPMorgan projected that for every 1,000 searches, $75.33 would be generated from ads in 2009.

Would you rather hunt for customers, or make yourself available to customers hunting for you? SEO allows you to tap the value of search, with your customers finding your business when they need your products & services!

Research the Market Value of Any Keyword

The cool thing about search engine marketing is not only is it so targeted, but it benefits search engines to share valuable keywords with prospective advertisers. This means you get to spy on the relative search volumes of different keywords, and how much your competitors are willing to pay for keywords.

Using the Google Traffic Estimator Sandbox you can view how much Google’s estimate the of keyword value at

For example, here is the estimated value for credit card and credit cards

Notice how there are 3 different listings for each keyword. They are based on Google’s AdWords ad match types, and can be used to help you know the relative search volumes between different types of searches.

1. [credit card] represents searchers who searched specifically for the keyword credit card with no other modifiers in it.
2. “credit card” represents all searchers in the above group, and searchers who searched for a keyword that contained credit card in it, including people who search for keywords like best credit card.
3. credit card represents all searchers in the above group, and searchers who searched for any keyword that contained the words credit and card somewhere in their search string, including people who search for obscure keywords like payment card without any credit.

Enter some of your keywords here and see what Google thinks they are worth. Please note these values are rough estimates, but they are a good starting point.
https://adwords.google.com/select/TrafficEstimatorSandbox

1. list down 5 important keywords to your business
2. enter in all 3 match types for your keyword
3. pick your language & markets
4. do not enter a bid price (this way Google assumes you are willing to pay the market rate)
5. hit enter & get your results

The above tool estimates the value of traffic to a single paid Google AdWords ad, but most searchers click on the free search results, so the keyword value to your business may even be higher than estimated by the above tool.

Read More…

Use the Most Relevant Keywords

Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like

• Chicago dentist
• Chicago dentists
• dentist in Chicago

Understanding Searcher Intent

Even within a niche like dental work, there are more specific types of dentists people search for, like implant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like

• Chicago implant dentist
• cosmetic dentist in Chicago
• etc.

Free Keyword Tools

There is a wide array of free keyword tools on the market.

Every keyword tool has some data errors or anomalies. Don’t expect the tools to give you exact numbers, just rough ranges. If you are in doubt as to the accuracy of one keyword tool you can compare it against other keyword tools. And you can use an AdWords ad campaign to test keywords – a topic we will discuss tomorrow.

Here are some additional cool keyword tools

• Google’s Search-Based Keyword Tool
• Google’s Traffic Estimator
• Google’s AdWords Keyword Tool
• Microsoft’s Ad Intelligence (which is a plug-in for Microsoft Excel)

Gather More Keyword Ideas

• Anything people would likely search for to want to buy your services is a potential keyword.
• You can look at emails from customers or customer questions as potential keywords.
• If you have been publishing a site for a while and have analytics data you can use the analytics data to find keywords.
• You can analyze competing sites looking for keywords.
• There are literally hundreds of ways to come up with keyword ideas.

Group Similar Keywords

After you get a list of keywords start grouping related keywords together…

• You should be able to target related phrases like ‘Chicago dentist’ and ‘dentist in Chicago’ using a single page.
• Chicago cosmetic dental work is a different concept than ‘Chicago dentist’ is, so you should create a separate page targeting that that term and why prospects would want to buy that service.
• You can use Microsoft Excel, Open Office, or Google Docs to start aligning keywords and related modifiers with your URLs.

Read more…

Testing Keywords with Google AdWords

Test Before You Build

Here’s a simple tip that could easily save you 12 months of work:

Setting up an effective SEO campaign in a competitive market can be a long drawn out and expensive process. Worse yet, if you are focused on the wrong keywords, you might need to start over again after you find out that your site is not producing the results you want.

An easy way to avoid needing to start over is to test the value of keywords before you heavily commit to your SEO strategy. Buying pay-per-click ads (PPC) from search engines like Google (AdWords), Yahoo (Search Marketing), and Microsoft (adCenter) allow you to see what keywords have the ability to drive traffic to your site.

Learning The Hard Way

When I was new to the search game a client of mine told me that he wanted to rank for a list of fairly broad keywords. We were slowly moving up the search rankings, but he was not seeing much return. SEO is an investment game and it takes time and capital to build momentum. He had a rather low budget though, so it was taking months to see little response.

I could tell that things were not working out as well as either of us planned, and suggested we shift his budget over to AdWords to see what keywords are most valuable for his business. It turns out that the keywords he told me he wanted to rank for had very little value to his business. If I bid more than 15 cents a click for any of them we lost money. But there was a line of products he sold that had some related keywords which people converted on at a great rate. We could afford to pay $2 a click for some of these keywords and still make profit.

In late 2004 we adjusted his SEO strategy to match what worked well on the pay per click ads. When the economic downturn happened in 2008 and 2009 many competing businesses went out of business. Had we not used AdWords to test his keyword strategy his business would have likely went under as well. But he still ranks at the top of the search results because his SEO strategy was focused on what keywords worked well for his website.

Test a Variety of Keywords

Not every keyword you try will be profitable. But if you try a variety of keywords tightly related to your business you are far more likely to succeed than if you only bid on 1 keyword. Most businesses should test at least 5 to 10 different keywords, while retail oriented businesses should test a much larger set of keywords, driving traffic to the most relevant page whenever possible.

Read more…

Using forms
to collect data is required for specific information and formatting, which can be used for sending message, populating databases, calculations etc., however missing and improper field data can cause problems with generating information. This W3 tutorial shows how to use javascript to check

Required Fields

The entire script, with the HTML form could look something like this:

E-mail Validation

The function below checks if the content has the general syntax of an email and looks for @ sign and a dot (.).
Also, the @ must not be the first character of the email address, and the last
dot must at least be one character after the @ sign:

The entire script, with the HTML form could look something like this:

Prozilla 2.0 is a website that is based on WordPress. If you don’t know what WordPress is, you should as it is a content management system that seriously helps your SERP’s (Search Engine Results Pages).

First, by using WordPress, you can enable visitor’s to make comments on your posts which keeps your content fresh which SE robots like which in turn increases your value as a website.  Sounds good? It’s great! But not only can having your own WordPress based website be great for your SEO campaign, but other websites that are Wordpress or blog based, are great for you to use to create backlinks to your own website. By posting good, post related comments, you create a link to your own website that SE robots index.

To check it out, members can use our SEO tools, or enter your URL with Yahoo’s Site Explorer: http://siteexplorer.search.yahoo.com/

Visit the members forum to find out how and where you can create quality backlinks with keyword optimization.Members click here

Demo this web site Install this web site How to use the Prozilla 2.0 Installer

This website is a PHP/MySQL SEO website for models and agencies. Listings can be free or paid, and upgrade plans are available. Site also includes reviews for listings. This site is attractive to agency and independant modeling listers as it will give their company/organization a top listing once listings start to be spidered through the search engines. You only need 3-4 listings to get your started. See the Prozilla forum as how to market this website.

The site also boasts search engine friendly URL’s for all listings making it a search engine optimized directory. Also features an included page for small banner ads. These spots can be sold to models/agencies or be used as affiliate based banners for other model directories, photographers, advertising companies and copy writers or related affiliate type websites, earning you a commission.

For this web site, you must have a Google Adsense publisher ID and a Cpanel hosting account (Our installer will not work on other platforms where the root web folder is not public_html). The Prozilla 2.0 Installer will install this web site in the root location of a domain name (ie: http://www.tweakstreet.com) or in a folder (http://www.tweakstreet.com/models)

Signup for Google Adsense